Voiceover Milwaukee - Find Your Voice

The Interp

October 9, 2012 by david

Your interpretation of a script is one of the most important jobs you have as a voice over artist. It can make or break an audition. A lot of times a producer will rely on you to give him the “interp” he’s been hearing in his head for the last few weeks.
But how do you decide on an interpretation?
First off, read the script. What is the general mood of the spot? What do you think is the target age? Who is the business trying to reach with this commercial? What is the commercial about? There’s going to be a huge difference between a retail spot and a health care commercial. 
Still having a hard time? Do your research. Search on the internet for your client’s commercials. Often you can find their last campaign on YouTube. Don’t copy the voice over talent in those spots, but get an idea what the company has produced in the past and an overall feel for what it represents.
And most importantly, listen to the producer. What is she asking of you? Did the producer include any notes when she emailed you the copy? It’s your job to interpret the script the way the producer has envisioned it. So work on listening and taking direction. And practice, practice, practice!
Find your voice.

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